In this article you will learn the Basic elements of Website Design, Digital Marketing and Free tools help you in boosting your business 10X.
Are you into Business or Marketing domain…
I am pretty sure you must have heard about the word “Digital Marketing” at least once.
So, is it just another fancy word that one use to sound smart or does that really mean something?
If we look from past to here…
Digitalization has come a great way from basic radio, TV to now, the Internet.
Everywhere we look people are somehow connected to each other through some of the other digital media.
So, the best way to reach a mass of people at the same time is through these Digital Mediums, Making Digital Marketing the next big thing.
In Simple, Digital Marketing is used to promote your product, service or brand to a worldwide audience from your Fingertips.
Now, Let us first understand what Digital Marketing actually is?
It is the art of getting customers via digital and online mediums.
Digital Marketing basically is the way of marketing products, services or brands through various digital mediums.
Like the Internet, television, etc.
It is, in fact, a very broad term as it basically includes all the modern marketing techniques:
In today’s time, people prefer to even read newspapers online.
So, the best way to grab the attention of people is to reach out to them where they hang out the most i.e. online space.
Now, that we are aware of Digital marketing…
Many questions arise about its scope and career growth in the field of Digital Marketing.
As technology is continuously growing, it is also creating different branches of career.
Newspapers and billboard hoardings were probably the only sources for advertising.
But, If we look at the current time – very few people actually read newspapers.
Everyone has gone online and barely anyone has time to look at billboard hoardings.
Digital Space has become a new hangout place for individuals making it a perfect space to advertise one’s product.
Currently, India has the second largest internet user base, making it a perfect place to reach a mass number of people at the same time.
With great knowledge in Digital marketing…
You can help in personal branding or help any other brand through consultancies.
Marketing is one of the most important functions in any enterprise thus, making it one of the highest paid sector in the industry.
Apart from having a job, you can also start your own Digital Marketing Agency or become a consultant.
You can learn Digital Marketing through various free online courses, read books, articles, etc…
But, I suggest to never go with free stuff – If you are looking for an end to end solution.
You do not need a specific qualification to learn Digital Marketing.
Anyone and everyone can learn various concepts of Digital Marketing through Digital F Trainings.
Is the path of Digital Marketing sound interesting and promising?
But now that you decide you want to be part of Digital Marketing…
let’s talk about some branches of Digital Marketing.
Digital Marketing is like an umbrella term and includes many areas like SEO, Paid Ads, Analytics, Content Marketing, Social Media Marketing, and Email Marketing.
Content Marketing: is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Search Engine Optimization: SEO is basically the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Search Engine Marketing: SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Social Media Marketing: SMM is the use of social media platforms like Facebook, Twitter, Instagram, YouTube etc. to promote a product or service.
Email Marketing: is simply using the tools of email to deliver advertising messages and generate prospective customers.
Last but not least Web Analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.
Now, you can start learning Digital Marketing, If you have a computer and an Internet connection.
But the best way to learn Digital Marketing is by implementing the various concepts of Digital Marketing.
You can learn about various branches of Digital Marketing on the Internet but it won’t be useful unless and until such practices are put to use.
You can implement them on your own website and blogs…
As it is said, “Practice makes a man perfect.”
Now let us begin with some very basic elements of Digital Marketing.
Say you wish to buy some product you found online. You won’t just buy it, right?
You’ll research about the product, the company etc.
So, where will you go? The company’s Website.
As a website is the face of your company…
Its structure, colour, design, and content impact the way your audience perceives your brand.
That’s why it is always stressed that your site should reflect your brand style and personality in addition to the general theme of your business.
Consider your website an important Digital extension of your business.
Getting a website for your company is the first step forward in the world of Digital Marketing.
Self-hosted WordPress websites or blogs on a custom Domain name is recommended but free blogs should not be used as they are not at all reliable.
You first need to find and register a domain name for your website.
You can register it at godaddy.
It is important to keep the content of the website in line with the idea behind the company ensuring steady traffic to the blog and website.
When choosing a domain name to ensure that it is brandable names say domain names like sydneytherapist.com, choosesspain.com etc. are not very brandable names.
If you think website design is a one-time process, think again…
With search engines changing their algorithms frequently and design trends upgrading constantly.
You need to keep your website up-to-date in order for it to keep functioning great.
One also need to continuously monitor the traffic to their website on a regular basis.
Now that you have a Custom Domain…
Shall we take it to another level by introducing some killer content in it?
We don’t want to keep our audience bored, right?
So, through WordPress, you can keep on updating your website with new content.
WordPress is a blogging and website content management system (or CMS).
WordPress is an excellent website platform for a variety of websites.
From blogging to e-commerce to business and portfolio websites to a versatile CMS.
As of 2019, a great SEO Website is possible only with a Managed WordPress CMS Websites with a Custom Domain.
Firstly, we need a Managed WordPress Hosting + SSL Certificate to build a professional & Secure WordPress Website…
Which costs around 5k to 8k from Godaddy but don’t worry – We have one for you at 2999/Year…
Wanna Buy Managed WordPress Hosting + SSL Certificate – Contact Support
These are some basic steps you need to follow to set up your Website or Blog…
Ø Google account: it is recommended to have a google account for the website.
Ø Select www version: use the www version for your website.
Ø Set up Permalinks or Link Structure of Pages & Posts.
Ø Publish the Content into Page or Post to make the Website Live.
Ø Yoast SEO plugin guides you to follow the SEO Content Guidelines.
Ø Generate Sitemaps: you can use Google XML Sitemap as a plugin to generate Sitemaps.
Ø Verify Search Console: you first need to verify your URL on Google Search Console.
Ø Submit Sitemaps to Search Console: there is an option in Google Search Console to add your Sitemaps. You can also index a specific page on Google Search Console.
Ø Sign up on Google Analytics: in order to effectively evaluate the traffic on your website.Google Analytics may be installed as a plug in our website and can be used to manage and analyse the number of visits to the website.
A landing page is a page on your site that is designed to convert visitors into leads…
It has a form that allows you to capture a visitors information in exchange for the desired offer.
A landing page is any page with no distractions that has a form on it & Used for Lead Generation.
A landing page should be attractive and reflect the company’s ideas.
The actions that a visitor takes on a landing page is what determines an advertiser’s conversion rate.
Lead nurturing is meant to target those visitors to your site who aren’t quite ready to buy yet and need a little nudge.
The key to successful lead nurturing is delivering content that is valuable and relevant enough to keep the consumer engaged and moving in the right direction.
The concept of monetary value can be applied to the logistics behind a landing page in that you’re exchanging equally valuable information depending on which side of the exchange you’re standing on.
A visitor will fill out the form on the landing page because they believe the content they are accessing will be valuable to them.
On the opposite side of the coin, a marketer will gladly give the piece of content to the site visitor because the valuable information they desire is the information the visitor provides on the form to use in future marketing efforts.
It’s a win-win situation.
You can also choose or create an expert selected Landing Page from Hello bar
Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers.
Effective marketing emails convert prospects into customers and turn one-time buyers into loyal consumers.
Email marketing helps marketer build a personal relationship with prospective customers.
Advertisements may prove irritating to some people which hampers a brand image.
Email marketing is a kind of permission marketing where the intended audience is can choose to receive promotional messages.
The key, to grab the attention of the consumers, is to make your emails stand out.
It builds customer loyalty, nurtures leads, and increases direct sales, not to mention brand awareness every time a recipient clicks on your email.
Sending bulk emails involves time-consuming processes, which include preparing a list, segregating it to subgroups, sending the actual emails, and creating feedback reports.
Email marketing software does away with these and automates much of the manual workflows.
Now that we have a website, we need an audience to find us…
It is pretty easy to get lost among thousands of other websites but with the use of SEO, we can make our website visible to the target audience.
So, basically, SEO is the process to make our website more visible on the digital space.
SEO makes sure that your website appears within the top results whenever someone enters your targeted keyword(s) in the search bar.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Search engines go through each line of text in your website to understand what it’s about.
One of the best ways to optimize your website is to incorporate keywords in your site URL.
Long tail keywords are those three and four keyword phrases which are really specific to whatever you are selling.
They are more specific and less common than other keywords.
You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.
It is much easier to rank for long tail keywords than for more common keywords.
The longer (and more specific) search terms are, the easier it is to rank for the term.
Because of the vastness of the internet, it is easier to find your audience for your particular niche.
Focusing on a group of long tail keywords will result in a great deal of traffic altogether.
Another benefit of focusing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.
In simple, Social media marketing means using social media platforms to promote and sell your products/services.
If you want to master the digital marketing basics, starting with social media marketing is a great idea.
One of the major advantages of marketing on social channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. is that you can choose your target audience.
For example, A Facebook Page for your brand makes you more discoverable and is a great way to connect with potential customers.
Facebook Marketing has proven to be highly successful in gaining more exposure for a business as they show the ads to a relevant audience making advertisements even more effective.
When a prospective customer clicks on an advertisement it leads him to a landing page.
In online marketing, a landing page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.
The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
By paying attention to their every step of their buying journey, you will be able to automate campaigns and set triggers to stay in contact with visitors to keep them engaged and interested.
In the end, you’ll improve your conversion rates drastically by nurturing every lead that enters your marketing funnel, from start to end.
A process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate.
In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action.
You can improve your CRO by…
Ø Understanding your customers better.
Ø Using the keywords they are likely to use.
Ø Initiating informal communications with the customers so that you can develop better relations.
Ø Conduct A/B testing to find the right layout, copy, and colours that push the highest percentage of site visitors to fill out your form, call in or otherwise convert to a valuable lead or customer.
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.
The methods for generating leads typically fall under the umbrella of advertising…
But may also include non-paid sources such as organic search engine results or referrals from existing customers.
Leads may come from various sources or activities…
For example – digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events etc.
Leads can be generated for a variety of purposes – list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs.
Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey.
It focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.
If lead scoring is the backbone of a successful online marketing strategy, then content marketing is the muscle.
In a marketplace where buyers are increasingly wary of ads and increasing self-educating through the funnel, content marketing has stepped up to the place to give brands a voice.
Content marketing welcomes them at every stage of the buyer’s journey and helps move them through the funnel.
Google Ads is an advertising service by Google for businesses wanting to display advertisements on Google and its advertising network.
This program enables businesses to set a budget for advertising and only pay when people click the ads.
Google Ads, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.
A well-optimized Ads campaign can work much faster for a business to get the much coveted first spot in search.
Though one of the coolest benefits of Google Ads is reconnecting with your website visitors. Let me elaborate.
You might have window shoppers on your website.
These are people who have visited all the pages on your website but haven’t taken any action.
How do you remind them of you and what you could do for them?
By targeting their most commonly visiting places like Gmail.
Since visitors have already visited your website, there are more chances of converting them to leads when they see your remarketing ads also.
Twitter Ads is probably the world’s biggest discussion hub…
You can actually meet thousands of people who share the same idea as you.
Isn’t this all marketers dream?
So, Twitter also realised this pretty soon and introduced Twitter Ads.
Twitter Ads help in getting more followers for your Twitter account, increasing exposure for your business, and promoting your tweets to a relevant audience.
When you promote tweets on Twitter, you only pay when you’ve achieved your marketing objective.
Whether your goal is website conversions or Twitter engagement, you only pay when people take that action making it comparatively cheaper and more effective.
Also on Twitter, you can specifically target people who have used or interacted with a specific keyword or hashtag in the last few days.
Twitter also provides a brilliant platform to actually engage with your audience, have a proper dialogue with them and clarify their queries, if any.
Facebook Ads are targeted to users based on their location, demographic, and profile information.
Facebook advertising can be a great marketing channel for the right business.
The most important points to remember are target specific interests, using eye-catching images, giving users a low-friction conversion, and tracking everything.
The major benefit behind these platforms is that we can ensure our ads are visible to only a targeted audience making it a cheap and effective source.
In such a way, you can ensure that your ad reaches the required audience like, products like PlayStation are targeted for younger generations (say 13-30), advertising them to senior citizens would be a waste of time as well as money.
So, Facebook ensures your ads reach that audience which you desire.
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.
Native ads are often found in social media feeds, or as a recommended content on a web page.
Unlike display ads or banner ads, native ads don’t really look like ads.
They look like part of the editorial flow of the page.
The key to native advertising is that it is non-disruptive i.e., it exposes the reader to advertising content without sticking out like a sore thumb.
As an advertisement that fits seamlessly into the user experience, they’re more contextual than other forms of digital advertising (e.g. display and banner ads).
Instead of appearing off to the side or across the top of a web page, native ads mimic the look, feel, and function of a medium’s content, making it more likely that your audience will trust them.
Sponsored content is paid content by a brand that looks like the other editorial material appearing on a print publication or media website.
The intent of a sponsored post is to inform or entertain a publication’s audience while promoting a positive perception of a brand.
As mentioned above, if sponsored content is done well, it should read like any other content you might find in that outlet.
For this reason, sponsored content has developed a bad reputation with some people who feel as if they’ve been tricked into reading an article that’s been paid for by a brand.
However, it’s important to note that sponsored content isn’t a native advertisement.
It tells a story on behalf of a brand, instead of directly pushing a product.
On average, consumers are spending the same amount of time reading a sponsored post as they are with organic content.
Additionally, nearly three-quarters of publishers and media buyers alike are embracing sponsored content, and that number is only expected to grow.
Using sponsored content can be a great way for a brand to raise awareness, get on people’s radars and increase traffic.
For example, New York Post published an article about the lives of women in prison which was, in fact, a sponsored post by Netflix in order to promote their new show, “Orange is the new Blank”.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
While product owners make less money per sale because they must pay a percentage of the sale to the affiliate, they are also reaching potential customers they probably wouldn’t reach on their own.
Affiliates can earn commissions on a one-time purchase or recurring income through sales of subscriptions or membership programs.
One can easily become an affiliate marketer:
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Google Analytics is the most widely used web analytics service on the web and can be effectively used to evaluate the traffic to the website.
While using Analytics, you easily figure out the total number of users on your website, their engagement etc.
some really great features of Google Analytics are…
Ø Campaign Measurement (Traffic): you can actually figure out which newsletter or advertisement is driving more number of people to the website, analyse the most attractive feature of your campaign and exploit it for all your further campaigns.
Ø Website Conversion and User Activity: Choose goals for specific pages of your website. Everything is tracked to the view level, and each time a user completes your desired goal, Google Analytics notes it as a conversion. It can be any activity: form filling, survey etc.
Ø Audience Reports: Audience reports offer a much more colourful picture of your customers, from demographics and geo-location to interests and key browsing behaviours. Audience reports give you more direct, actionable insights that you would be able to gather using your own server data.
The use of Google Analytics can actually prove to be a wonderful resource to you as you can understand your audience, everything right down to what attracted them the most.
Isn’t that a powerful tool if used in the right way?
You can actually make your website according to your audience’s wish.
Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
It controls all the tags from a single dashboard without changing the site’s code.
A huge benefit of Tag Manager is that you, the marketer, can manage the code on your own.
No more developers needed.
You have to have some technical knowledge to understand how to set up tags, triggers and variables in order to work on Tag Manager.
It’s easy, simple and pretty cheap.
You don’t need to hire professional developers nor do you need to know many technological details.
You can install the extension of Tag Manager on your Chrome and evaluate the traffic to each tag.
Facebook Pixel is an analytics tool that measures the effectiveness of your Facebook advertising.
By installing it into our website, we can actually see and analyze the performance of our Facebook ads as Pixel tracks every visitors’ interactions on the website after they clicked on your ad.
The Facebook pixel gives you deep insight into your marketing strategy because it measures your ad’s conversion rate, not just its click-through rate.
This adds another layer of analytics that paints a clear picture of your buyer’s journey from ad to purchase.
Website uptime is the time that a website or web service is available to the users over a given period.
Whereas, downtime tells the time or percentage for which you won’t receive the services from your hosting provider.
The reputation and credibility of your online business depend on both visitors and search engines.
When your visitors can’t access the desired URL of your website, search engines keep a strict watch on your negligence.
They penalise your site by bringing down it’s ranking in the search results.
The last thing you want to happen is to hear about your website downtime problem from someone else.
It is not humanly possible to sit constantly in front of your screen for tracking the website offline status.
For this, uptime monitoring tools come to rescue.
They save you from the loss in sales and customers with timely notifications.
Downtime will happen sooner or later.
You just need to take precautions to be on the safe side.
Go ahead and sign up for two or three monitoring tools to check your website performance.
You must sign up with one or more uptime tools in order to carefully monitor the well-being of your website.
This article just brushes upon certain important aspects of Digital Marketing…
This is an ever growing field, but knowing the basics will help one to be better equipped to take decisions regarding improving one’s digital reach.
This article just provides an overall big picture of Digital Marketing.
But now, you have a basic knowledge of Digital Marketing.
Feel free to go ahead and actually practice whatever you have read.
The one thing you need to understand about digital marketing basics is this…
Being visible is everything.
More and more people are going online to research and buy products and services, and if you want to catch their attention…
You need to be found first.
Making a presence felt is as important as selling your products.
You first need to be in the eye of the consumers then demand their loyalty.
Hope you enjoyed reading the article and If you are still looking to gain more knowledge on boosting your business online…
We have designed a Live Fast Track Digital Marketing Training Online with 03 months of internship at 4999/-